Visual identity program and brand guidelines for Ausnet Services, formerly SPAusnet. Ausnet is the largest State Government regulated energy infrastructure utility in Victoria. With a name change brought about by a business ownership re-structure a brand refresh was required to signal a sense of positive change.
The brandmark and secondary graphic texture creative solution is based around the idea of an integrated network conveying ’energy in motion’. The cell like
nature of the graphic pattern creates a strong visual language for the brand.
*Designed as consultant Design Director for R-Co Brand