Transurban visual identity system
A new visual identity system and brand guidelines for Transurban, an urban road infrastructure group with road and tollway assets throughout Australia and the United States. The project was based around creating a new visual language to support the existing Transurban brandmark, injecting meaning and elegance with a strong graphic device. Inspired by the curved ‘road’ symbol in the brand mark, the new core linear graphic element captures the idea of connection and continuity, a central part of Transurban’s vision and function.