Studiosmith has had a long and fruitful collaboration with visionary entrepreneur George Jilly who has created a new skincare brand Organic Nation. After extensive research and focus on quality ingredients and formulations George has launched a new concept in skincare based on ‘green chemistry’. The tracking of all phases of production from ‘soil to skin’ provides certainty of provenance to ensure certified organic status. Studiosmith has designed the brand identity, print collateral, packaging and website look and feel. In collaboration with fashion and fine art photographer Jacqui Henshaw, Studiosmith introduced the brand black and white image style marrying a fashion sensibility with strong branding and elegant packaging.