Henri Laurent Champagne
A naming and branding project for Coles Liquor which came about when Coles sourced French Champagne from one of the best vineyard regions in Champagne, Charly sur Marne, also used for Bollinger. Studiosmith undertook extensive research of Champagne label styles to achieve something both readily identifiable as a traditional Champagne label with a valid and unique identity in its own right.

Print techniques are essential in creating a finely crafted label design and Studiosmith worked closely with both the Coles Brand team and the French print house to achieve a result worthy of a fine Champagne like Henri Laurent.