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Uspa Supernatural
A range of packaging for Uspa, an Australian skincare and haircare brand which has distribution in hotels and spas worldwide and is based in Melbourne. Supernatural is a complete collection of body and haircare products for men and women with a focus on all Australian natural, organic ingredients. The Supernatural brand was launched in Australia, USA and Europe with full print communications collateral and website. The Studiosmith approach was to combine the minimalist and innovative packaging formats with restrained, elegant typography and powerful imagery to provide a look evocative of nature, light. landscape and the senses. This is an important part of the brand aesthetic: connection to ingredients and aromas unique to the Australian environment.