A range of brand communications for Uspa, an Australian skin and haircare company with worldwide distribution. With products ranging from skin and haircare, Javanese ritual bath and massage packs, organic sunscreen and cosmetics, Uspa is about a wholistic, natural approach to beauty based on the science of nature and all Australian ingredients. The Studiosmith creative approach to the diversity of the brand was to use an emotive, soulful and expressive tone of voice for each unique product, while reflecting their function and point of difference.