ICC World Cup 2015
Visual identity program for the ICC Cricket World Cup 2015 in Australia and
New Zealand. The brand solution was conceived in response to the client brief to introduce a more cultural, and dynamic persona for International 50 over cricket in the wake of the success of T20 worldwide. Produced in collaboration with indigenous Australian and New Zealand artists, the brand expression symbolizes the spirit of togetherness and celebration of cultures with a spotlight on the international fellowship of world cricket.
*Designed as consultant Design Director for Futurebrand Australia